You are asking whether Tollywood producers and distributors are facing a crisis, and trade sources confirm that they are. It is believed that producers and distributors suffered losses of around ₹100 to ₹150 crore from movies released between August 15 and September 6. The main reasons for this situation include excessive remuneration for actors and directors, high production costs, starting films without proper planning, and focusing more on star combinations rather than the quality of the content.
Producers often calculate expected profits on paper, get excited by potential earnings, but remain silent when those expectations fail, which has become common. The fact that recent big-budget films incurred massive losses is evidence of this issue. Cinema experts suggest that, to mitigate these losses, the focus should shift from star combinations to strong content. By carefully planning during pre-production, focusing on solid scripts, and working with well-structured budgets, some of these losses could be recovered.