Once upon a time, theatrical business was the sole source of income for film producers. Back then, the distribution and exhibitor system operated in an orderly manner, generating profits for everyone involved. Even if films didn’t collect as expected after their release, satellite rights would still bring in profits for producers. Gradually, the rise of OTT platforms, Hindi dubbing, and overseas rights began to benefit producers even more, contributing to the overall growth of the film industry.
But now, the scene appears to have reversed. Earlier, producers used to receive OTT and satellite rights deals even before a film’s release. Except for one or two big stars, such advance deals are no longer happening. For some big films, the OTT business hasn’t even materialized yet, indicating how dire the current situation is. The condition of small films is even worse. These days, you can count on your fingers the number of small films that have managed to close OTT or satellite deals — this reflects the grim state of affairs for small-budget cinema.
Whether it’s a big film or a mid-range one, OTT and satellite deals are now being considered only after a theatrical release and after the film proves to be a hit.